A town or city is not just a group of buildings but usually a large community and worthy experience; urbanized environments have been described as ‘places in which new ideas and new ways of life are first introduced’ and many towns are said to have ‘encourage[d] displays of wealth and status’.
Our capital city, London, has been identified as a city which has huge prestige and significance within our society. This is unsurprising as it is the heart of the country, and provides us with more than sufficient businesses, communal areas, features and transport links. London provides us as individuals with greater access, and new experiences. ‘Harrods’ in London has a reputation of being the ‘world’s most famous, luxury department store.’ Having such a reputation and prestige makes it a very attractive place to shop and the overall experience of shopping there can become a luxury, just because of the location, status and interior characteristics.
‘Town life has been seen as intrinsically different from life in the country; our image of urban life is that it is aesthetically, psychologically, and economically more advanced than life in the country. [...] Towns are often taking to have played a crucial role in modifications to consumer behaviour throughout the pre-industrial era, acting as electric transformers on national or regional economics’
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