‘Luxury’ and ‘Designer’ are becoming more and more entwined in •Advertising •

‘Luxury’ and ‘Designer’ are becoming more and more entwined within the design industry, the meanings of both words are almost emerging together to equate to the same thing. People are keen to purchase ‘designer’ and ‘luxury’ products because of the status it can create, even more so if the products are affordable to them. 

Luxury goods today have a new significance as marks of esteem, and acquiring them has become essentially easy. Luxury has formed in our evolution; we crave beautiful surroundings and possessions, and yearn beyond the basics of life. Patrizia Pressimone, director of architecture at the Paris department store ‘Printemps’, stated, 'Luxury is not measured in dollars - it is measured in details.'

Perfume is a product which is increasingly forever popular, and the television advertisements are becoming more eccentric and sensual. Perfume provides us with pleasing scents and appealing aromas, which equate to a luxurious sensation. Perfumes have been forever linked with luxury. ‘Pretty glass bottles were prisms through which everyday consumers could glimpse a life of luxury’. Perfumes link back to the Ancient Egyptians Era, where they discovered glass to protect their perfumes and scents. These products are not necessarily a necessity in our lives; there are much cheaper alternatives and other beauty products available on the high street. Yet most high end, successful and ever-popular ‘eau de parfum’ designer’s such as Chanel, Yves Saint Laurent and Tom Ford, include a designer price tag to match their reputations.